Vaseline Pitch

Creative and strategy for successful new business pitch. The brief asked us to focus on the healing power of Vaseline, a reversion to the more functional brand attributes after years of trying to position the petroleum jelly as more of a cosmetic product.

The client wanted ideas that were unique in digital and would allow Vaseline to dominate the skin healing space, capitalizing on the brand’s heritage and efficacy.


Concepting, Copy, Creative Direction