Fructis Tagline Exploratory

An exploration of three new taglines for Garnier Fructis. The task was to convey that the Fructis line of shampoo, conditioner and treatment products imparts both strength and health to hair.

Each tagline is accompanied by a concept statement and mood board that was used to present the options to the CEO of L’Oréal, Garnier’s parent company and the international marketing team.


Copy, Concepting