Hermès Miami Men’s Store Opening

Pitch work for live event, opening of new Hermès men’s store in Miami.

The Challenge:
Take the concept of making that’s so essential to Hermès, the craft or métier, the age-old commitment to artisanship and create a digital correlative.

Give attendees an experience of crafting a high-quality digital artifact.

Hermès is devoted to excellence in craftsmanship of luxury goods. How can “excellence in craftsmanship” be applied to digital?


Concept, creative direction, copy