Hair Genius was created to banish bad hair days for good. In concert with the launch of L’Oréal Paris Advanced Haircare, we created the Hair Genius team to reach out to women complaining about frizz, lack of shine and other hair woes on Twitter offering them tips for how to achieve beautiful, healthy hair. Users could tweet directly to the Hair Genius to get help for particular problems as well.
To introduce the Hair Genius to the Twitter community, we created a series of icebreakers–witty, beautifully designed hair wisdom that users could share, post and pin.
Concept, creative direction, copy, social strategy