A series of online advertisements to raise awareness about the Consumer Financial Protection Bureau’s online college comparison tool. I am responsible for creative look & feel and all copy, including tagline (“You got in. Now get smart.”) used in all advertising for this product.
This was the very first advertising effort ever by the CFPB, established as a result of the Dodd–Frank Wall Street Reform and Consumer Protection Act following the financial crisis of the late-2000s.
Copy, concept, creative direction