Ritz invited us to help them position the iconic crackers as the “purveyors of fun.” We created a communal iPhone app, where each phone is one component of the DJ’s sound system. Ritz turntables, equalizer, Casio synthesizer—the more iPhones you have, the more components you can add. By pulling in the Spotify API, friends can create unique mash-ups with their favorite playlists.

Kraft Foods

Pitch concept